Website Design
Rebranding
https://gocanopy.tech/
FinTech
Deliverables:
Website Design
Website Design
Rebranding
Rebranding
Motion Design
Motion Design
Recognition:
The client acquired €2M Euro Investment
From the client:
Pinar has been amazing on our new website design. Really took the project to heart and gave it all to to give a real identity to it.
Pinar has been amazing on our new website design. Really took the project to heart and gave it all to to give a real identity to it.
Pinar has been amazing on our new website design. Really took the project to heart and gave it all to to give a real identity to it.
The existing brand identity did not reflect the target customer. As GoCanopy shifted toward industrial and institutional real estate investors, the brand needed to signal trust, credibility, and enterprise readiness while appealing to a high-end, luxury-adjacent audience.
The existing brand identity did not reflect the target customer. As GoCanopy shifted toward industrial and institutional real estate investors, the brand needed to signal trust, credibility, and enterprise readiness while appealing to a high-end, luxury-adjacent audience.
I led the rebrand and website design in close collaboration with a large cross-functional team. The identity was redesigned to balance institutional seriousness with a smart, technology-driven feel. During the process, the company raised €2M in funding, further validating the need for a refined and scalable brand system.
I led the rebrand and website design in close collaboration with a large cross-functional team. The identity was redesigned to balance institutional seriousness with a smart, technology-driven feel. During the process, the company raised €2M in funding, further validating the need for a refined and scalable brand system.
A new brand identity and conversion-focused website were delivered, including multiple hero sections and CTAs designed for A/B testing. The system supports enterprise expectations, communicates value clearly to institutional buyers, and scales across teams, use cases, and growth stages.
A new brand identity and conversion-focused website were delivered, including multiple hero sections and CTAs designed for A/B testing. The system supports enterprise expectations, communicates value clearly to institutional buyers, and scales across teams, use cases, and growth stages.
