We craft brands with conviction and care for them like our own.

€2M

Seed round closed by our latest client (a proptech AI startup in France), during our rebrand and website launch.

$750K

Pre-seed funding secured from Silicon Valley investors, powered by strategic pitch deck design.

10,000+

Website visitors in three months for a 500-attendee tech conference in Washington, D.C.

Trusted by founders who previously built at:

€2M

Seed round closed by our latest client (a proptech AI startup in France), during our rebrand and website launch.

$750K

Pre-seed funding secured from Silicon Valley investors, powered by strategic pitch deck design.

10,000+

Website visitors in three months for a 500-attendee tech conference in Washington, D.C.

We craft brands with conviction and care for them like our own.

€2M

Seed round closed by our latest client (a proptech AI startup in France), during our rebrand and website launch.

$750K

Pre-seed funding secured from Silicon Valley investors, powered by strategic pitch deck design.

10,000+

Website visitors in three months for a 500-attendee tech conference in Washington, D.C.

Worked with founders who previously worked in:

Hi, I'm Pinar, founder of Craft and Care.

Craft and Care is a brand identity and web design studio for funded data & tech startups. We make you look as credible as what you've built.

With a background in English Language & Literature and two years inside a funded startup through a $1M raise, I've helped 40+ global businesses align their messaging, brand identity, and digital presence. I've collaborated with Silicon Valley–funded teams, luxury service brands from the Bay Area to Stockholm, and founders across the Pacific.

With a background in English Language & Literature and two years inside a funded startup through a $1M raise, I've helped 40+ global businesses align their messaging, brand identity, and digital presence. I've collaborated with Silicon Valley–funded teams, luxury service brands from the Bay Area to Stockholm, and founders across the Pacific.

What we deliver

Concept-driven brand identities, conversion-focused websites, and investor materials, brought to life through thoughtfully crafted digital and printed implementations, with growth in mind from day one.

Concept-driven brand identities, conversion-focused websites, and investor materials, brought to life through thoughtfully crafted digital and printed implementations, with growth in mind from day one.

Concept-driven brand identities, conversion-focused websites, and investor materials, brought to life through thoughtfully crafted digital and printed implementations, with growth in mind from day one.

How we work

Real conversations, completely honest opinions, and deep discovery.

Our approach uncovers what already exists at your brand's core and gives it powerful visual form.

Craft and Care works with a tailored network of collaborators — including a dedicated developer — offering technical scoping, top-notch development, and uninterrupted ongoing support in one place.

As I have the best interest at heart for your brand, my process include real conversations, completely honest opinions, excitement, and creativity. My approach is about deep discovery, uncovering what already exists at your brand's core and giving it powerful visual form.

(Studio) Pinar Bahar works closely with a network of collaborators to tailor the right team for the needs of each project, with a dedicated developer for development work. We offer technical scoping, top-notch development, and uninterrupted ongoing support all in one place.

What we believe

We believe in intimate partnerships, working closely with people who care deeply about what they're building.

As I have the best interest at heart for your brand, my process include real conversations, completely honest opinions, excitement, and creativity. My approach is about deep discovery, uncovering what already exists at your brand's core and giving it powerful visual form.

(Studio) Pinar Bahar works closely with a network of collaborators to tailor the right team for the needs of each project, with a dedicated developer for development work. We offer technical scoping, top-notch development, and uninterrupted ongoing support all in one place.

SERVICES

Positioning

Visual Identity

Website Design

Web & No-Code Development

Investor Pitch Design

Motion & Brand Implementation

Creative, Diligent and Innovative.

See what founders are saying about working with me.

Pinar did an excellent job designing our mobile experience. The work was thoughtful, well put together, and showed real attention to detail throughout. Communication was clear and easy, turnaround was fast, and her positive, can-do attitude made the process genuinely enjoyable. I’d happily work with her again and highly recommend her to anyone looking for a designer who really cares about the craft.

Matt Firth

TruthWorks, the netherlands

Pinar has been amazing on our new website design. Really took the project to heart and gave it all to to give a real identity to it.

Will do

GoCanopy, France

Pinar was a fantastic partner in helping us refresh our brand and launch a brand new website (for events and conferences we run). She was very communicative, turned things around quickly, and was super easy to work with. I couldn't recommend Pinar more highly.

Andrew means, M.P.P

Good tech together, washington d.c.

As a business owner going through a growth phase, I needed my web presence, branding, and messaging to align. Pinar was invested in the project from our first meeting. She created a plan to get us there, is very fast, and, just as important, communicative and prompt. Aesthetically her design style is so fresh and interesting, and technically she was able to implement several different kinds of footage and solve every problem that arose. I would hire her every time.

Chelsey pike

THE MOVING CONCIERGE, CALIFORNIA

Hire Pinar! She is an exceptionally talented designer who not only is highly communicative and diligent, but also has a talent for holistic designs. If you're looking for someone who can take your designs beyond cookie-cutter basics, hire Pinar.

taylor valore

gear, new york

The final deliverables exceeded our expectations and have already received positive feedback from our clients and partners. We highly recommend Pinar to anyone looking for top-notch design work and a professional, dedicated freelancer. We look forward to working with her again on future projects!

Mykola Korop

K-Soft, ukraine

Pinar did an excellent job designing logos, which led us to engage her for our Shopify website design. She delivered a fantastic result, demonstrating great creativity, attention to detail, and professionalism. We highly recommend her work!

TIN DO

CCTV-HUB, australia

I love my site and I really get a cool feeling when I share my website and people smile. The split at the top is really cool. It’s so good.

tiMothy dinsmore

dinsmore productions, CALIFORNIA

The logos she designed are visually stunning and perfectly capture the essence of my photography style. Pinar's consistent use of colours, fonts, and imagery across all materials has given my brand a cohesive and professional look that I am incredibly proud of.

LADI SVOBODA

LADI SVOBODA

New Zealand

our headquarters

all around the world

Headquarters

all around the world

our headquarters

all around the world

Headquarters

all around the world